The Board of Directors is composed of NBDA member retailers who have been elected based on their personal commitment to advancing the industry and to leveraging their expertise in service of our members. They oversee the organization’s financial resources, decision-making, and practices to ensure ethical, legal governance, and a sustainable future. As current and former specialty bicycle retailers, they also guide the NBDA in fulfilling its mission.
Interested in a position on the NBDA Board? Elections are held Annually in the fall. Submit your application.
The NBDA is always looking for member volunteers to promote the mission vision and serve on various committees. To learn more complete this short survey and an NBDA staff member will be in touch soon.
Peter joined the Board of the NBDA in fall of 2017 and believes that the mission of the NBDA is to call retailers to excellence, and to guide them along the way. As Board Chair, Peter believes that his main function is not to advance his own ideas, but instead assure that all Board members’ opinions and perspectives are heard and considered to ensure that the Association meets the needs of the widest range of bike shops.
Board Committees: Nomination, P2, Best Practices
Company: Landry’s Bicycles – Massachusetts (7 locations)
Andrew is a founding member of the NBDA P2C Group (could be P2″eh” – but “C” is for Canada). Andrew’s goal is to make bicycle retail a true profession where everyone is proud to be working in the industry, make a proper wage, and work at something they are passionate about, so we don’t lose great people in their pursuit to find a “real job”.
Board Committees: DEI, P2 Committee
Company: Cyclesmith – Halifax, NS
As the owner of BFF BIKES Gillian likes to focus on education and helping new cyclists get started. At the age of 30 Gillian was diagnosed with Type 1 Diabetes and found cycling to be a great escape from the day-to-day stresses of the disease. As such, fundraising and charity is near and dear to Gillian’s heart and with an athlete coaching background she uses the shop to raise money and volunteers her coaching efforts to many different organizations. In her “spare” time you will find her gravelling it up with her friends or training for ironman triathlons.
Board Committees: P2, REA
Company: BFF Bikes – Chicago, IL
At 13, a love for cycling began while working at a local bike shop and participating in the MS Ride Across Minnesota. After eight years, a move to the Twin Cities led to a stint at Penn Cycle. Returning to Alexandria to manage a shop there, the dream of owning a personal shop was realized. This led to the growth of the local cycling community, construction of bike trails, initiation of a NICA team, and the establishment of three bike clubs. The shop, Jake’s Bikes, sponsors races, group rides, rodeos, and refurbishes used bikes for charity. Fundraising continues for the Juvenile Diabetes Research Foundation.
Board Committees: REA
Company: Jake’s Bikes – Alexandria, MN
Phil has been the owner of Chain Reaction Bicycles in Evans, GA since 1991. He began his career in the bicycle business in 1983 as a mechanic and salesperson. Phil’s many cycling pursuits have included triathlons, bike racing, touring, randonneuring, recumbent riding, commuting, and riding the tandem with his wife and daughters. Phil serves his community on several boards, merchant associations, and founded and runs the largest bicycle event in his area.
“I am working to make cycling better in my community and hope to equally make a difference at the national level as a member of the NBDA board.”
Board Committees: EA, Best Practices
Company: Chain Reaction Bicycles, Evans, GA
In 2018, John Robinson left his corporate banking job to follow his passion and opened Johnny Velo Bikes. Growing up in a small Ohio town, cycling was a key part of his life, often riding to the library with his father. Now a two-time cancer survivor, John leads a team for Pelotonia, a central Ohio cancer fundraising ride that draws over 8,000 riders in a weekend. As a small business owner, he prioritizes community service and charity work. He advocates for cycling infrastructure and policy in Columbus and contributed to creating safe bikeways in the community. Within a year of opening, John was named Businessperson of the Year by the Clintonville Chamber of Commerce, earned the NBDA’s America’s Best Bike Shop award, and is consistently among Columbus’s top-reviewed shops.
Board Committees: REA, DEI
Company: Johnny Velo Bikes – Columbus, Oh
Tim’s shop, Pedal, started as a small start-up shop, housing a collection of lesser-known brands. Today, it has grown into a couple of larger, more prominent shops that proudly showcase big-name brands. From the very beginning, when Tim was formulating his business plan, the NBDA provided invaluable financial data that helped validate his ideas and strategies. This data served as a solid foundation upon which the successful business model of Pedal was built. As the business grew, so did Tim’s involvement with the NBDA. He became a member of the P2 program, an initiative of the NBDA, and has been an active participant for several years now.
Board Committees: P2
Company: Pedal – Kalamazoo, MI
In the early ’90s, seemingly without direction, Joe discovered mountain biking. By a twist of fate, a bike shop opened near his home, and he was offered a job. Within months of entering the bicycle retail industry, John knew he had found his calling. Fast forward nearly three decades, John, along with his wife and business partner, have expanded their bicycle retail business into one of the largest independently owned operations in the nation. Joe always aspired to make a positive impact on the bicycle retail industry. By joining the NBDA, he believes this platform will enable him to give back and assist other business owners in growing their businesses, which in turn will enhance not only their personal lives but also the lives of their team members. Quite an achievement for a man who barely graduated high school!
Board Committees: P2
Company: Trek Bicycle Stores – South West & South East Florida
Kent has spent over 40 years working in the bike business with roles that included marketing and sales for major brands and retail experience from entry-level floor sweeper up to owning three stores in Western North Carolina’s Asheville area.
After selling the stores in 2022, he’s committed himself to continuing board service for the NBDA and two local bicycle non-profit boards in WNC along with keeping his hands dirty doing support for local events and trail work.
Board Committees: Best Practices, Nomination, P2
Company: Asheville, NC
Shirley is the co-owner of Pedal the Peaks. Before owning Pedal the Peaks, she owned and managed a family pawn shop, ran a business, and owned commercial properties. These experiences have equipped her with a keen understanding of business management and strategic decision-making. Her ability to draw from these experiences will allow her to make thoughtful and impactful contributions to the NBDA Board. One of Shirley’s notable achievements is her work with local policymakers in Durango. Her advocacy efforts highlight her commitment to creating safer communities and promoting awareness about cycling safety.
Company: Pedal the Peaks – Durango, CO
Paul’s journey in the cycling industry began over two decades ago, evolving from a shop employee to the owner of Ryder Bikes, a position he has held for the past 17+ years. In addition to his experience in the cycling industry, Paul brings a robust corporate background, having spent 17 years at Staples. His roles at Staples encompassed Store Operations, Supply Chain, New Store Design, Inventory, and Merchandising. This experience has endowed him with a comprehensive understanding of operational excellence, strategic planning, and effective merchandising – all crucial skills that he leverages to benefit NBDA members.
Company: Ryder Bikes - Bradenton, FL
Chelsea Kulp, co-owner of a Brant Beach, N.J. bike shop, has over 10 years of experience in customer communications, media relations, and community outreach across both private and non-profit sectors. In addition to her work in strategic communications, she actively promotes inclusive cycling in her local community. A proud lifelong resident of New Jersey, Kulp earned her Bachelor of Science in Environmental Policy from Rutgers University in New Brunswick and serves as a Trustee for the American Water Works Association New Jersey Section.
Company: Shore Brake Cyclery - Brant Beach, NJ
