Bosch Dealer Training Tour 2025: Elevating E-Bike Service & Retailer Success

In this episode of Bicycle Retail Radio, we welcome back Stephen “Phunky” Proffitt, Technical Account Manager at Bosch eBike Systems. Stephen shares what’s new in the 2025 Bosch Dealer Training Tour, including in-person and virtual options designed to certify shop staff and introduce fresh curriculum.

We explore how training helps shops tackle service challenges and prepare for the future of ebike retail and repair.

View all Dealer Training Tour dates.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.