BREA Webinar: Transform Company Culture – Create Welcoming Environments for Employees and Attract More Diverse Customers

Originally aired on March 25, 2022.

When we create inclusive welcoming environments for employees, fine tune our company culture and amplify positive behaviors the DNA of our business changes and we attract diversity in customers and employees.

On March 25, join the NBDA and Respect Outside in a very special educational event focused on the teachings of Equity in Action.

In this LIVE, interactive virtual session, You’ll learn:

CURRENT SITUATION: We find ourselves in an increasingly polarized political and cultural environment fueled by social media. How can we deescalate the rancor and create welcoming environments for employees and more diverse customers?

POINT #1: Increase civility by building it into your company’s DNA through policies and procedures, ongoing training and communication and codifying in the employee evaluation process.

POINT #2: Bystander intervention is the research backed method of interrupting unwelcome behaviors as well as amplifying positive ones.

WRAP UP: Build your businesses emotional intelligence  by creating more inclusive environments for your employees and customers. This will make you a more attractive employer for top talent and signal to an increasingly diverse consumer base they are safe.

Guest Expert- Respect Outside: www.RespectOutside.com

Respect Outside provides solutions to the outdoor industry to increase gender equity and end sexual harassment and discrimination. Our Equity Through Action approach activates the trust found in outdoor pursuits and leverages existing safety protocols to interrupt unwelcome behaviors in the workplace and beyond. By creating equity and eliminating harassment and discrimination you will:

• increase employee engagement
• help employee retention
• limit risk of liability
• improve the bottom line

Gina McClard J.D. – CEO :: Respect Outside

Twenty-five years of experience working as lawyer advocating and litigating for survivors of sexual and gender based violence including sexual assault and sexual harassment.
Law Professor who co-founded the first Crime Victim’s Litigation Clinic and who also started the nation’s first Center for Law and Public Policy on Sexual Violence.
Gina is an activist and advocate for gender equity, a lover of the outdoors, a parent, a partner, and a professional. Her goal is to establish the outdoors industry as a leader in workplace culture and gender equality.

Jim Miller – Director of Business Development :: Respect Outside

Thirty-year career as a member of the outdoor recreation industry includes raft guiding for Mountain Travel-Sobek, marketing and retail training initiatives for brands such as Yakima Racks and Werner Paddles, ownership of a multi-unit retail specialty store, and consulting to manufacturers and retailers in the outdoor and action-sports areas. Jim brings his long and diverse history in outdoor spaces to bear when engaging with clients to create real change when it comes to gender equity and preventing discriminatory harassment.

You must be logged into your NBDA member account to access the recording below:

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.