Bicycle Retailer Excellence Awards Webinar

Originally aired 5/14/21.

Presented by: Heather Mason, NBDA President & Rachelle Schouten, NBDA Development Director

The NBDA’s Bicycle Retailer Excellence Award (BREA) celebrates diversity and excellence in bicycle retail. With a focus on inclusivity, the program unites retailers, suppliers, industry organizations, advocates, and consumers in identifying and highlighting exceptional bicycle stores across North America.  Recipients will be acknowledged and awarded not only for their excellence in retail but their integrity, inclusiveness, spirit, and commitment to grow ridership. Retailers participating in the BREA program will find this webinar to be a great educational support to excellence in retail in the following areas: shop layout, staff and management, DEI, marketing, community, and financial analysis.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.