Bring In More Revenue With Ecommerce: Getting Started With SEO & PPC
Originally aired on January 17, 2023.
Struggling to bring online sales to the next level? Not sure where to start? In this webinar, outdoor industry ecommerce expert, Brett Woodward, explains how implementing key SEO (Search Engine Optimization) and PPC (Pay-Per-Click) best practices will grow your online presence and bring in consistent revenue. You’ll hear from Dedham Bike’s, Matt Donavan, on how leveraging these strategies transformed their business for the better, helping them to build a channel that’s profitable even when in-store is down.
Key takeaways:
– What ecommerce is and how it can grow your business
– Why SEO and PPC are important
– How to combine SEO & PPC together to accelerate revenue growth
– SEO & PPC best practices that will impact your ROI
About Brett:
As SEO Manager at Two Octobers, Brett Woodward has been helping click-and-mortar businesses grow website traffic and revenue through SEO since 2018. He was an integral part of the team that grew online revenue for one retailer by 800% in one year.
A former bike shop sales and marketing manager, you’ll find him riding his bike on the trails in Park City, Utah, most any week. Brett’s current fleet includes a Surly Krampus, Gunnar Ruffian, All-City Gorilla Monsoon, ’95 Specialized Crossroads and an ’85 Raleigh Pursuit.
You must be logged into your NBDA member account to access the recording below:
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
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