Build a Strong Store Culture Using Branded Apparel
This episode’s guest is Mike Herlinger, founder of Club Ride Cycling Apparel. Listen in to this episode and learn about the importance of the simple existence of riding apparel that offers technical fabrics, lifestyle vibes, and premium features that allow us to go from ride to post ride, how you as a retailer can use branded clothing to build store culture and position, and how to introduce cycling clothing to every rider, including all these new riders who recently found our sport.
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
