The Buy Where You Ride campaign helps Independent Bicycle Dealers (IBDs) strengthen local connections and drive in-store traffic by providing ready-to-use marketing content and managing consumer outreach. This initiative builds a consumer database and executes email marketing campaigns on behalf of retailers, ensuring they stay top of mind in their communities while tackling industry challenges like D2C competition and inventory oversupply.

As an NBDA member, you’ll receive monthly campaign ideas designed to encourage shopping locally and highlight the value of expert service that only Specialty Bicycle Retailers provide. You’ll also gain access to valuable copy, images, and promotional content to share across your network. Plus, by connecting your customers with the NBDA, our team will help promote the benefits of shopping at IBDs—reinforcing service, expertise, and the importance of visiting your store.