blc 2022
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Retailer Insights From the 2022 BLC

We are happy to share with you a brief synopsis of our key takeaways for retailers from the conference.
P2 Logo Horizontal
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NBDA Expands P2 Profitability Project Program for Retailers

The National Bicycle Dealers Association (NBDA) has expanded its P2 Profitability Project Program (P2), creating a fourth group for an additional set of retailers.
2021 Consumer Research - Brand Report Key Findings
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NBDA Bicycle Buying 2021 Consumer Research Study Identifies a New DTC Channel of Trade – The 20-Inch Urban eBike

The NBDA Consumer Research Study was the first to identify and call out the emergence and growth over the last two years of the new DTC channel of trade for bicycles and ebikes
BREA 2022 Logo
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NBDA Launches 2022 Bicycle Retailer Excellence Awards Featuring Reconstructed Application

Irvine, CA: The National Bicycle Dealers Association (NBDA) will officially open applications for its 2022 Bicycle Retailer Excellence Awards (BREA) program on February 18.
IWD-Ride-Logo-Wide-2022-PINK
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International Women’s Day Ride Poised to Reach Over 1,000 Cyclists

The Together We Ride event coincides with International Women's Day (IWD) on Tuesday, March 8, 2022, and has become a genuinely global affair since its inception in 2020.
Martin Merry & Reid Ltd.
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Selecting Insurance Limits – A Critical Responsibility

Canadian Insurance loss statistics indicate that the average property is underinsured by 30%! Under insuring can be an economical fatal mistake.
bicycle consumers
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NBDA Consumer Research Shows Almost Half of Cyclists During the Pandemic Either Started or Returned During the Last Two Years!

“As we have announced previously, this is the first Primary Consumer research study of this size and scope done in the U.S. since 2014. It is conducted and presented by the NBDA with the research done by Sports Marketing Surveys, who will also provide their insights in the Research Report, with analysis of the research for NBDA members provided by Human Powered Solutions,” said Heather Mason, President of the NBDA in making the announcement.
NBDA logo
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NBDA hosts Retailer Roundtable: The Importance of Bicycle Fit in the Current Retail Landscape

The fit focused roundtable comes at a critical time when retailers are looking for ways to best position themselves to find extra margin and revenue sources given the supply challenges.
Bicycle Industry Gala
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NBDA Announces 1st Annual Bicycle Gala – All Invited to Join

The National Bicycle Dealers Association (NBDA) has announced an industry-wide virtual celebration to take place September 24th, 2021 at 8:00 pm EST. This 1st Annual Bicycle Industry Gala, proudly presented by Shimano North America and Quality Bicycle Products is intended to be a call to action for retailers, suppliers, advocates, and new consumers to engage with the bicycle industry in this new special event.
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The NBDA Continues Its Efforts to Unite Retailers and Suppliers, Welcomes New Brands as Associate Members

The National Bicycle Dealers Association (NBDA) is pleased to welcome several bicycle brands, distributors, and other partners to the organization as associate members.