NICA Team

We Make Mountain Bikers: The Benefits of Sponsoring a NICA Team

“There are absolutely no downsides to sponsoring your local NICA team.” —Hill Abell

collecting customer data at the POS

Need to Know: Start Collecting Customer Data NOW

Loyalty marketing dramatically boosts revenues, but only with a clear picture of who your customers are

owner's manuals

Make Owner’s Manuals: The Little Idea

Something as simple as a self-produced owner’s manual helps them keep rolling dependably, and opens the lines of communication to your staff.

your website

3 Steps to Make Your Website Pay Off

Attract more visitors and close more sales—both online and in-store—with these key strategies

bike tours

Let My People Go Riding: Taking on Bike Tours

Diversify your business—and deepen customer relationships—by offering bicycle tours

cell phone

Dealer to Dealer: Cell Phone Use on the Sales Floor

Necessary sales tool, or nuisance on the job? See where your colleagues stand on cell phones…

wheat ridge cyclery

Shop Profile: Wheat Ridge Cyclery – Growing Up

This family-owned Denver shop went big while keeping customers first.

women in business

The XX Factor: 4 Ways Women Are Good For Business

Catering to women isn’t about flowery comfort saddles and pink accessories; it’s about being a modern, relevant, more successful retailer.

building a website

Treat Your Website Like a Second Store

Would you trust an amateur to build your next shop location?

bike shops

A Tale of Two Bike Shops

The internet disrupted retail, so what? Find your niche, respect your customers, and adapt.