social media

5 Reasons to Get Social Media Now

With social media, small businesses can give their local word-of-mouth global reach

Tariff war

Tariffs: Caught in the Trade War Crossfire

The bike industry—and IBDs, in particular—could be collateral damage under Trump’s proposed tariffs

online shoppers
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Open Your Doors to Online Shoppers

Diversify your business and grow local market share with a “click and collect” strategy.

seasonal employees

Ask a Dealer: Seasonal Employees

Landry’s Tom Henry tells us how he finds, hires and trains quality seasonal help

Master of Disaster

Know what’s covered—and NOT covered—by insurance before disaster strikes

customer profiling

Know (How to Target) Your Customer

Convert marketing to sales with Customer Profiling and Personalized Messaging

direct mail

You’ve Got Mail: 4 Reasons to Consider Direct Mail

Snail mail is still popular among businesses, because it gets results.

batch bicycles

Q+A: The Fresh Batch

Bruno Maier discusses Batch Bicycles, the new, IBD-only brand from Huffy

bike demo

Rethinking Bike Demo Days

Offsite demos are one of the most effective ways of getting butts on bikes, a key step in the sales process.

e-commerce

E-Commerce: Why Your Shop Needs to be Online

So many consumers start their buying journey online that having an active Web presence is no longer an option, but a necessity.