online shoppers
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Open Your Doors to Online Shoppers

Diversify your business and grow local market share with a “click and collect” strategy.

seasonal employees

Ask a Dealer: Seasonal Employees

Landry’s Tom Henry tells us how he finds, hires and trains quality seasonal help

Master of Disaster

Know what’s covered—and NOT covered—by insurance before disaster strikes

customer profiling

Know (How to Target) Your Customer

Convert marketing to sales with Customer Profiling and Personalized Messaging

direct mail

You’ve Got Mail: 4 Reasons to Consider Direct Mail

Snail mail is still popular among businesses, because it gets results.

batch bicycles

Q+A: The Fresh Batch

Bruno Maier discusses Batch Bicycles, the new, IBD-only brand from Huffy

bike demo

Rethinking Bike Demo Days

Offsite demos are one of the most effective ways of getting butts on bikes, a key step in the sales process.

e-commerce

E-Commerce: Why Your Shop Needs to be Online

So many consumers start their buying journey online that having an active Web presence is no longer an option, but a necessity.

mobile bike shops

Ask a Dealer: More About Mobile Repair

Noel Kegel and Brian Mikiten dig into the hows and whys of their mobile repair ops

Customer Satisfaction

6 Tips to Improve Customer Satisfaction

A New Staff Training Program Takes Aim at Customer Satisfaction