Maximize your Return on Digital and Email Marketing

Maximize your Return on Digital and Email Marketing

Join the NBDA and Firedrum Email Marketing for a discussion on how you can maximize your return with digital and email marketing.  Topics to include: Local digital marketing and how Google displays certain keywords, like "bike shop" or…
RIDES - The Art of Selling Service Contracts

R.I.D.E.S. (Ride It Daily Extended Service): The Art of Selling Service Contracts

R.I.D.E.S. (Ride It Daily Extended Service): The art of selling service contracts. You can attach R.I.D.E.S. to between 20% and 70% of every bike you sell. There are definite do’s and don’ts when offering.   Tune in for some “Special…
RIDES - How to Satisfy the Three Reasons you are in Business

R.I.D.E.S. (Ride It Daily Extended Service): How to Satisfy the Three Reasons you are in Business

How to Satisfy the three reasons you are in business: Revenue/Profit for the Sales and Service sides of your business,  Customer Satisfaction, and Customer Retention. Find out how a successful Service Contract program improves your business…
PFB Webinar

Federal Policy Advocacy for Bike Retailers

Get involved with Federal Policy Advocacy specifically for Bicycle Retailers.  PeopleForBikes will host its annual retailer fly-in on March 24-25, 2020 in Washington, D.C. Retailers will help advance federal funding and policies for bike infrastructure…
How to take a gun to a knife fight

How to take a gun to a knife fight – Design tips that’ll give your store an unfair advantage

How’s an independent retail store supposed to compete with the big guys these days? How can I make my own store as engaging as the national brands/stores? And how the heck can I make my store’s brand stand out without spending zillions of…
Going Above & Beyond

Going Above & Beyond with the Bicycle Friendly Business Program

Of course, every bike shop is friendly to bikes and goes above & beyond, but what does it take for a local bike shop to become certified as a Bicycle Friendly Business SM (BFB) by the League of American Bicyclists? Why would a customer choose…
Get a Jumpstart on Holiday Sales

Get a Jumpstart on Holiday Sales

With the holiday season approaching, we will focus on how you can use social media and email marketing to drive customers to your website. There will be a quick refresher on how much online shopping consumers will do this holiday season and…
Project Bike Tech Webinar

Project Bike Tech – Opportunites for Retailers

Project Bike Tech is creating the workforce for the future. We know retail is tough and that you need every tool in the box to continue to make your business grow and prosper. Mercedes Ross, having consulted with hundreds of bicycle retailers…
RIDES

RIDES: Ride It Daily Extended Service

Additional Revenue. Customer Satisfaction. Customer Retention. The NBDA is proud to partner with Ensure Protect so that we can offer their Ride It Daily Extended Service (RIDES) warranty program to our retailer members.  This is the webinar…
Bike Shop Website Basics

Bike Shop Website Basics – Hosted by SmartEtailing

Customers discover and interact with your business online before they ever walk through your door, and a staggering 85% of shoppers research online before making an in-store purchase. By following a few simple best practices, you can ensure…