NBDA Continuing Education

Continuing education and specialty knowledge can help boost the profitability of your business. The NBDA offers its members several courses throughout the year all aimed to enhance your knowledge and further develop your skills.  Whether you are learning about new trends in retail or simply recharging your batteries, we are here to help!

Curating Your Rider’s Experience: Selling Services to Personalize the Individual Rider Experience

Duration: Four 60-minute sessions

Dates: Watch for more dates

Fee: NBDA Members: $100*, Non NBDA Members: $200
*Make sure you are logged in to your member account to get member pricing.

Instructor: Brennan Marquez- A 29-year veteran of the Industry, Brennan has spent his career working as a Technician, Service Writer, Rider Care Rep, Technical Writer, and Store Manager. Over the last 15 years, he was part of the Retailer Education Department of Specialized Bicycle Components (SBCU) where he built the first technician-facing curriculum and coached and trained retailers through the Retail Excellence and Rider-First Retail programs. He now operates Specialty Retail Consultancy, a bicycle retail specific consult company.

Description: This 4-session course will guide bicycle retailers through selling services to personalize the individual rider experience. Topics include metrics to measure continued engagement, how to focus on services during the sales process, and experiential and support services. Time will be given after the session for Q&A or interactive sessions.

Session 1: More than sales…

  • Past the point of sale
  • Metrics to measure continued engagement
  • Building habits builds the sale
  • Scheduling staff for service

Session 2: Fit Services

  • What does your Fit look like?
  • Focus during the sales process
  • Scheduling at point of sale
  • Follow up scheduling and metrics

Session 3: Suspension Services

  • What does suspension service look like?
  • Focus during the sales process
  • Scheduling at point of sale
  • Ramping up field days and metrics

Session 4: Experiential and support services

  • Ride options
  • Educational options
  • Supporting your adventurers/racers etc.
  • Consistency builds community and customers

Register for Curating Your Rider’s Experience: Selling Services to Personalize the Individual Rider Experience

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