NBDA Continuing Education
Continuing education and specialty knowledge can help boost the profitability of your business. The NBDA offers its members several courses throughout the year all aimed to enhance your knowledge and further develop your skills. Whether you are learning about new trends in retail or simply recharging your batteries, we are here to help!
Leveraging What You Own: Maximizing Rider Engagement and Profit Through Your Service Department
Duration: Four 60-minute sessions
Dates: Watch for more dates
Fee: NBDA Members: $100*, Non NBDA Members: $200
*Make sure you are logged in to your member account to get member pricing.
Instructor: Brennan Marquez– A 29-year veteran of the Industry, Brennan has spent his career working as a Technician, Service Writer, Rider Care Rep, Technical Writer, and Store Manager. Over the last 15 years, he was part of the Retailer Education Department of Specialized Bicycle Components (SBCU) where he built the first technician-facing curriculum and coached and trained retailers through the Retail Excellence and Rider-First Retail programs.
Description: This 4-session course will guide bicycle retailers through specific areas within their service center that have opportunity for driving rider engagement while simultaneously driving your profitability. Topics include service menu, the physical space layout, intake, efficiency, production, and staffing. Time will be given after the session for Q&A or interactive sessions.
Agenda:
Session 1: Service Menu Strategy
- Why service?
- Service menu design
- Service menu pricing and naming
- Training your staff
- KPI’s
Session 2: Physical Service layout
- Designing around workflow
- Essential equipment, kitchen strategy, types of storage and work spaces
- Individual work bench space requirements
- KPI’s
Session 3: Intake Efficiency
- Processing time
- OTF vs Check in
- Check in process
- KPI’s
Session 4: How Much Can You Produce?
- What should you charge?
- Measuring productivity
- Scheduling staff and work
- KPI’s
