NBDA Continuing Education

Continuing education and specialty knowledge can help boost the profitability of your business. The NBDA offers its members several courses throughout the year all aimed to enhance your knowledge and further develop your skills.  Whether you are learning about new trends in retail or simply recharging your batteries, we are here to help!

Selling the Experience of the Bicycle: Using the Sales Process to Connect With Your Rider and Understand the Experience They Want

Duration: Four 60-minute sessions

Dates: Watch for more dates

Fee: NBDA Members: $100*, Non NBDA Members: $200
*Make sure you are logged in to your member account to get member pricing.

Instructor: Brennan Marquez- A 29-year veteran of the Industry, Brennan has spent his career working as a Technician, Service Writer, Rider Care Rep, Technical Writer, and Store Manager. Over the last 15 years, he was part of the Retailer Education Department of Specialized Bicycle Components (SBCU) where he built the first technician-facing curriculum and coached and trained retailers through the Retail Excellence and Rider-First Retail programs. He now operates Specialty Retail Consultancy, a bicycle retail specific consult company.

Description: This 4-session course will guide bicycle retailers through using the sales process to connect with your rider and understand the experience they want. Topics include metrics for measuring sales success, how to keep the rider engaged, and how to close the sale. Time will be given after the session for Q&A or interactive sessions.

Agenda:

Session 1: First Impressions

  • Metrics for measuring sales success
  • Presentation/Acclimation
  • How you engage
  • Maintaining engagement

Session 2: Defining the experience

  • Understanding the individual
  • Selling experience
  • Set-up for a test ride/demonstration/expectation
  • Ride along strategy

Session 3: Closing the sale

  • After the test ride
  • Closing options
  • Completing the experience – products
  • Completing the experience – community

Session 4: Do you discount? Should you?

  • The impact of discounting
  • Why we do it
  • Breaking the habit
  • Setting a discount policy

Register for Selling the Experience of the Bicycle: Using the Sales Process to Connect With Your Rider and Understand the Experience They Want

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