Cycling to Success: How I Turbocharged Sales and Profits in My Bike Shop

This episode’s guest is Mickey O’Brien, the entrepreneurial force known as “Laid Back Mickey.” He scaled his first bike shop to three locations in three years before founding a #1 cycle shop specializing in premium recumbent trikes.

Through strategic marketing and unwavering dedication to customer satisfaction, Mickey drove unprecedented sales and profit growth, establishing himself as a trusted leader in the cycling community. Today we talk about 5 things that grew his business in 2023. Lots of tips in here!

 

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.