Ecommerce – a Meaningful Contributor to the IBD Business
This episode’s guest is Ryan Atkinson, President and Co-Owner of SmartEtailing, a company committed to the success of local independent bicycle retailers by providing software and services that help them effectively compete in an evolving retail environment. SmartEtailing provides website, marketing, and data solutions exclusively in the cycling industry. A year ago, the company expanded their capabilities into business intelligence and marketing automation by merging with Retail Toolkit. In this episode, we chat with Ryan about the current landscape of sales, dive into some news headlines and data, and catch up with him regarding SmartEtailing and Retail Toolkit, the company, people, and future. Before we close out, we will once again engage with him in an NBDA member-submitted Q&A session.
Previous episode with Ryan Atkinson: https://nbda.com/ryan-atkinson-president-and-co-owner-of-smartetailing/
The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.
Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year.
Learn more about the benefits of being a member and join now.
