Finding Focus with Mike Sinyard

Mike Sinyard is the founder and chairman of Specialized Bicycle Components. When it comes to business, Mike has witnessed almost every possible scenario. During these times when you are overworked and exhausted, it can be hard to maintain workflow and service standards. Mike Sinyard understands that retailers are key to the industry and has joined the NBDA to address retailers and discuss how he finds his focus and leads during a crisis. This pandemic is unprecedented, but the challenges we face as owners are not insurmountable.  We hope that this conversation will not only inspire you but also rekindle your entrepreneurial spirit and fuel your fire as a leader.

About Mike Sinyard:

Mike is the founder and chairman of Specialized Bicycle Components, an American manufacturer of bicycles and cycling components. Specialized is an Associate Member and has always been supportive of the NBDA and dedicated to the IBD.

In 1974, at the age of 24, Mike Sinyard began putting bikes together from Italian components he imported and the rest, as they say, is history…

We know Mike as one of the pioneering leaders in our industry. Mike’s entrepreneurial mindset catapulted Specialized to one of the world’s leading cycling brands. His passion and love for cycling radiate from every product Specialized have created in the last 44 years. His commitment to innovation and excellence is unparalleled. With a signature tagline of innovate or die, how could we expect anything less than the best?

 

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.