Mike Sinyard is the founder and chairman of Specialized Bicycle Components. When it comes to business, Mike has witnessed almost every possible scenario. During these times when you are overworked and exhausted, it can be hard to maintain workflow and service standards. Mike Sinyard understands that retailers are key to the industry and has joined the NBDA to address retailers and discuss how he finds his focus and leads during a crisis. This pandemic is unprecedented, but the challenges we face as owners are not insurmountable.  We hope that this conversation will not only inspire you but also rekindle your entrepreneurial spirit and fuel your fire as a leader.

About Mike Sinyard:

Mike is the founder and chairman of Specialized Bicycle Components, an American manufacturer of bicycles and cycling components. Specialized is an Associate Member and has always been supportive of the NBDA and dedicated to the IBD.

In 1974, at the age of 24, Mike Sinyard began putting bikes together from Italian components he imported and the rest, as they say, is history…

We know Mike as one of the pioneering leaders in our industry. Mike’s entrepreneurial mindset catapulted Specialized to one of the world’s leading cycling brands. His passion and love for cycling radiate from every product Specialized have created in the last 44 years. His commitment to innovation and excellence is unparalleled. With a signature tagline of innovate or die, how could we expect anything less than the best?