Fit Fridays 2/11/22 – A Monthly Roundtable Conversation Around the Importance and Evolving Execution of Bicycle Fitting Services

Originally aired on 2/11/22.

Independent bike fitters and shop-based fitting programs provide a vital role in the success of the local bike shop. Not only can it bring needed additional revenue, but it also improves the overall cycling experience, reduces the risk of injury, and helps add to the customer journey. Join us monthly for an in-depth conversation around the “why” of fit, how to get started, maximize profitability, and create a customer-centric experience. Retailers are encouraged to send questions ahead of time to panel members to be addressed during the event. Otherwise, bring questions and insight to add to this open conversation roundtable event. For those already offering fit services and those who do not know where to begin, this conversation is for you.

February 11 2022, 1pm EST- Special Topic- Introduction to Fitting: Exploring the basic equipment needed, various inventory needed, and what offering fit could do for your store positive bottom line, prestige, customer and community involvement.

Special Guests:

• Ted Ernst- over 80 years in the bicycle industry, including 45 years as a retailer, owning Ted Ernst Bikes in Manhattan Beach, CA. With an impressive background including amateur and professional cyclist, criterium, road, track, Six-Day and Motorpace competitions, including a 1953 then 12-hour US record to 7-year board member ABLA (now USA Cycling). Ted has 60 years of fitting experience, working with retailers and riders alike. A 2006 inductee into the US Bicycle Hall of Fame, Ted has experience unlike another in our industry.
• Greg Robidoux PT-Executive Director of the Serotta International Cycling Institute- Greg is a Physical Therapist and Director of Education and lead instructor for the Serotta International Cycling Institute in the science of bicycle fit. A former competitive cyclist himself, he understands the sports and the importance of proper functional movement patterns and bike fit to reduce injury, increase comfort on the bike, and improve performance.

You must be logged into your NBDA member account to access the recording below:

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.