From the Factory to Your Sales Floor: What Every Dealer Should Know About the Bike Supply Chain

Join us for an inside look at the global bicycle supply chain with leaders who work directly with Asian manufacturers, brands, and distributors. This session will break down how sourcing, production, and logistics truly operate-and what challenges drive dealer availability and pricing.

Brad Accettella, North American Sales Lead for Hyena E-Bike Systems, David Devine, VP of Brand Management & Business Solutions at HLC, and Michael Forte, Specialized North America’s Planning, Strategy, and Ecosystem Leader will share their insights, expertise, and advice for better understanding the global supply chain that powers the bike industry.

Gain a clearer view of the supply chain’s impact on your shop, and learn how stronger collaboration between suppliers and retailers can create new opportunities for growth.

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

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