Getting Kids on Bikes With Velo Kids

This episode’s guest is Jenny White, executive director of Velo Kids. Jenny and her husband, Brad, returned to Holland, Michigan after 6 years in Colorado. With degrees and business development experience, Jenny and her husband wanted to bring their love for cycling and community back too.

In 2013 they became owners of Velo City Cycles and in 2017 they (along with other kid-loving, health-promoting friends) started Velo Kids, now serving, teaching and empowering over 300 kids in our community. Learn more about Velo Kids, and the benefit to retailers if they focus on nurturing families as a customer base.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.