Intense: Building on a Legacy of Innovation

This episode’s guest is Mike Carr, Vice President of Sales and Marketing at INTENSE, to explore the brand’s storied history of innovation and focus on building future success.

From its humble beginnings in the 1990s with founder and CEO Jeff Steber crafting aluminum frames in his garage, to developing performance-proven carbon models, INTENSE has always been focused on “form and function.”

Mike shares how that spirit of craftsmanship and performance continues to drive the company’s evolution in today’s challenging landscape, along with the exciting new IBD-focused initiatives to reshape the future of retail partnerships.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.