INTENSE Cycles Frame First Program Configurator

INTENSE Cycles has advanced its dealer-focused Frame First program by introducing a new 3D Configurator, an innovative digital tool launched on October 7th, 2025. This immersive platform uses 3-D technology to let riders design, visualize, and customize their mountain bikes covering budget, weight, and performance preferences. The system offers over 20 million build combinations, making personalized bike creation more accessible than ever.

Initially designed to maximize flexibility for both riders and dealers, the Frame First program eliminates the need for heavy inventory investment while allowing shops to deliver a high-quality and engaging purchase experience. Dealers can host “Experience Centers” with demo bikes, frame walls, and interactive digital displays, ensuring customers receive a tailored journey without significant capital outlay.

The 3D Configurator doubles as an effective sales tool, helping dealers guide riders confidently through the entire purchase process. Benefits for dealers include reduced inventory risks, improved cash flow with just-in-time ordering, and a technology-driven approach that differentiates them in local markets.

INTENSE’s ongoing commitment to innovation continues to empower both riders and specialty bike retailers through tools like the Frame First program and the 3D Configurator.

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