Joy on Two Wheels: Boosting Kids’ Bike Sales & Inspiring the Next Generation of Riders

Just in time for the holiday season, join leading kids’ bike brands Woom, Strider, and Early Rider for an informative panel discussion on how retailers can spark a lifelong love of cycling.

Learn how to position your shop as the trusted source for children’s bikes. – beating out big-box competition – by focusing on child development milestones, safe and fun first-ride experiences, and family-focused marketing. Each brand will share insights on creating memorable in-store experiences, guiding parents to the right bike, and turning a single holiday purchase into years of customer loyalty.

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

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