Key Communication Strategies During the COVID-19 Crisis

Now is the time to work on your key communication strategies for your business. Kristin Carpenter, CEO, and Founder of Verde Brand Communications and host of the Channel Mastery podcast will share a communications framework created to empower specialty brand and retail leaders to effectively communicate during the COVID-19 crisis.

Kristin Carpenter | FOUNDER | CEO+PARTNER

Kristin Carpenter founded Verde Brand Communications after a decade-long journalism career, working on staff for major consumer lifestyle magazines, business and trade titles. Now 19 years later, she continues to serve as Verde’s CEO and directs strategy for the agency.

Kristin is also the host of the Channel Mastery podcast, voted best Outdoor Podcast by SNEWS in 2019. Channel Mastery launched in 2017 and delivers solutions in every weekly episode tailored for specialty business and brand leaders navigating the continual transformation of multi-channel business. Specialty’s competitive set now includes behemoth marketplaces like Amazon, billion-dollar retailers like Target and Walmart, armed with troves of data, Channel Mastery shows specialty business leaders what’s working today to best engage today’s consumer.

In her free time, you can find Kristin chasing her kids around the mountains and deserts around her home in Durango, Colo.

 

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.