Merchandising Your Website

Want to know more about merchandising your website? Why is it important and how do the best retailers do it? Ryan Atkinson will show you how companies like REI, Target, and Best Buy merchandise their homepages and how bike shops can use the same techniques on the SmartEtailing platform. While the presentation is framed around the SmartEtailing platform, the techniques are applicable to other content management platforms as well.

Bike shop websites that deliver results

Your website is an extension of your bike shop, inviting new shoppers, and engaging loyal customers. The right website makes your business easy to find, accessible, and relevant. With SmartEtailing, your bike shop can have a fully automated online store that looks and functions great on any device.

 

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.