Modernizing Service Packages & Add-On Sales: Insight from SRAM

This episode’s guests are SRAM Technical Field Guide Sean Owen and Midwest Regional Manager Dan Jennings for an actionable discussion about service center add-on sales and modernizing service packages.

They’ll share valuable insights on how retailers can enhance customer experience, drive profitability, and adapt to the evolving landscape of bicycle service. Tune in for expert tips on building stronger connections with customers and adding value to every service transaction.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.