National Bicycle Dealers Association muc off rolls-out-bike-wash

POOLE 17.02.2020, FOR IMMEDIATE RELEASE — Muc-Off today announced the rollout of their refill stations across the United States. The move comes following the successful launch of the stations in the United Kingdom. There are over 150 retailers now signed up for the program.

This project has been developed as part of a more significant move towards significantly reducing plastic under the business’ ‘Project Green’; a campaign that aims to eliminate over 30 tons of plastic by 2023. Furthermore, this new in-store service supports Muc-Off‘s dealer network by diversifying dealers‘ revenue streams and facilitating regular repeat customs.

“Finding ways to reduce plastic and CO2 is top of the list here at Muc-Off. Encouraging and facilitating the refilling of our bottles through our IBD network is a positive step towards helping us achieve our Project Green objective and supporting our ambassador dealers.” – Alex Trimnell, Muc-Off Managing Director

Muc-Off is giving the refill Point of Sale stands to dealers for free when they place an order for 2 x 25-liter containers of Nano Bike Cleaner. The leading bike cleaning and maintenance brand aim to put 250 of the refill stations in US stores. This move would save 54,000 plastic bottles from being produced, which equates to just over 6 tons! Muc-Off also plans to roll this initiative out in other markets over the coming months, which will amplify the plastic savings.

Press Contact

Hollie Weatherstone, Muc-Off Global PR & Comms Manager

T 07497 121 606 E hw@muc-off.com

Sales Contact

Get in touch with your Muc-Off distributor or contact:

Antony Zanca, Head of North American Sales at Muc-Off

E tz@muc-off.com

About Muc-Off:

Back in 1991, Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out, and Muc-Off was born.

Fast-forward to now, and Muc-Off is now the go-to brand for top riders. And, in case you haven’t noticed, they do a bit more than our original pink cleaner these days.

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This press release has been provided by Muc-off and published by the NBDA to benefit their Associate Membership. For more information on how you can become an associate member of the NBDA, email us at Info@NBDA.com.

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