NBDA and QBP Unite to Bolster Retailer Success and Profitability

In today’s competitive retail landscape, it is more important than ever for specialty bicycle retailers to understand key performance indicators (KPIs), manage operational efficiency, and have access to peer support. To meet these needs, the National Bicycle Dealers Association (NBDA) and Quality Bicycle Products (QBP) are proud to announce a supporting partnership to strengthen and expand the NBDA P2 Program, a premier initiative designed to help retailers increase profitability and thrive in the marketplace.

QBP Supports the NBDA P2 Program: Investing in Retailer Success

QBP, a longstanding supporter of the NBDA and the P2 Program, is committed to the long-term success of independent bicycle retailers. Recognizing the many challenges faced by shop owners—from inventory management to service department optimization and staff training—QBP is supporting the NBDA to ensure retailers have the tools they need to succeed. The NBDA P2 Program provides a structured environment for retailers to improve operational efficiency, track KPIs, increase net profits, and grow their businesses.

“Participation in the NBDA P2 Program is an important step forward in helping retailers not only survive but thrive,” said Heather Mason, NBDA President. “We applaud QBP for their commitment to promoting the long-term sustainability of specialty bicycle retailers and supporting the P2 Program’s expansion.”

Empowerment through Education: NBDA and QBP’s 2025 Super Seminars

As part of QBP’s support, they will team up with the NBDA to host four “super seminars” throughout 2025, exclusively for P2 Program members. These seminars will offer valuable training and resources to help retailers improve their operations and increase their profitability.

2025 Super Seminar Dates:

• February 7th, 11:00 AM – 12:30 PM EST
• June 6th, 11:00 AM – 12:30 PM EST
• September 5th, 11:00 AM – 12:30 PM EST
• November 7th, 11:00 AM – 12:30 PM EST

The seminars will provide insights into best practices for inventory management, service department optimization, staff training, and more.

Driving Retailer Success and Expanding the Network

With QBP’s backing, the NBDA P2 Program will expand to welcome new retailers into a community that values collaboration and continuous improvement. The P2 Program has a proven track record of success, with 100% of current members reporting increased net profits, improved marketing strategies, and enhanced service department performance.

When asked about the NBDA P2 Program, Todd Cravens, QBP’s VP of Business Development commented, “NBDA P2 Groups might be the best way a bike retailer can invest time and money into their business with a demonstrably positive ROI.”

Unlocking Success with the NBDA P2 Program: Special Webinar on November 1st

To further support retailers and showcase the benefits of the P2 Program, the NBDA with support of QBP is hosting a special webinar on November 1st at 1:00 PM EST, titled “Unlocking Success with the NBDA P2 Program: QBP Supports the Transforming Program.” This session will explore how the P2 Program drives profitability, operational efficiency, and overall growth for specialty bicycle shops.

Webinar attendees will hear from special guests Heather Mason (NBDA President), Todd Cravens (QBP’s VP of Business Development), and Mike Barnidge (QBP’s VP of Finance). They will also learn directly from current P2 Program members about the tangible benefits they’ve experienced, including increased net profits, enhanced marketing strategies, and service department improvements.

Join the NBDA P2 Program Now!

Retailers who want to take their businesses to the next level are encouraged to sign up for the NBDA P2 Program. The program provides unparalleled support to specialty bicycle retailers, ensuring their long-term success and profitability.

About the NBDA P2 Program

The NBDA P2 Program is designed to help bicycle retailers improve their businesses through a structured environment of peer-to-peer learning, financial tracking, goal setting, and support. Participating retailers engage in regular meetings, share best practices, and track their key performance indicators to drive growth and success. The program has helped numerous retailers increase their profitability, streamline operations, and elevate their businesses.

For more information or to join the NBDA P2 Program, please email NBDA President Heather Mason.

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About the National Bicycle Dealers Association (NBDA):

The NBDA is a non-profit organization dedicated to supporting and promoting independent bicycle dealers. Through various initiatives, education programs, and networking opportunities, the NBDA strives to elevate the bicycle retail industry and empower dealers for long-term success. For more information about the NBDA and its initiatives, please visit www.nbda.com.

About QBP: 

Quality Bicycle Products works to advance the experience of bicycling for the wellbeing of people and the planet. From developing our own compelling bicycle and accessory brands, to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,000 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for more than 40 years. For more information about Quality Bicycle Products, visit qbp.com.