NBDA Announces 2021 Bicycle Retailer Excellence Award Winners
The National Bicycle Dealers Association (NBDA) announced the 2021 winners in a ceremony last week at the Big Gear Show. The Bicycle Retailer Excellence Awards (BREA) was an update from the past Americas Best Bike Shops Program. The rebrand focused on inclusivity while celebrating the diversity in bicycle retail. The revisions to the program proved positive with an overwhelming number of retailers participating in this year’s program.
“We were grateful to the positive feedback from retailers on this year’s program,” said NBDA President Heather Mason. “We are working toward creating a program that allows retailers to learn from each other; sharing tips and experiences that ultimately elevate the entire industry. It was great to personally get to know over 200 retailers and work with them to not only excel this year but better their practices forward”.
Over 170 Retailers were recognized for their retailer excellence in Deer Valley, Utah. The award presentation was also broadcast live via the NBDA You Tube Channel, for those retailers unable to attend. Retailers were awarded based on levels of Platinum, Gold, Silver and Bronze. These levels were based on application score, online presence, and participation in program webinar. In addition to the Excellence awards, the NBDA worked with association partner HLC to award 4 scholarships to the retailers for NBDA memberships. 4 shops were awarded annual memberships including, Full Cycle Bikes (Boulder, CO), Pro Cyclery (Las Vegas, NV), Cahaba Cycles (Birmingham, AL) and Mikes Bikes (Novato, CA).
The NBDA is thankful to SmartEtailing who provided participants with social media assets for the People’s Choice Campaign portion of the BREA awards. Over 1,800 consumers took part in voting for their local retailer to be acknowledged for their excellence. Retailers were awarded in 4 categories: Single door location, multi door, Shop with adjacent category and Retailer with Fit services.
As a special gift for participants the NBDA provided winners with not only a certificate of excellence but a 2021 Yearbook, highlighting each participant. The book provided not only a picture of each retail location but a short bio of each location.
“We wanted to do something special this year to acknowledge the retailers who participated,” stated NBDA Development Director Rachelle Schouten. “It has been a trying year. Retailers are faced with challenges unlike ever before and continue to show up and excel. The yearbook is our way to leave a legacy and tribute to each and every retailer who continues to add joy and excellence to our industry.”
2021 marked the ninth year the NBDA highlighted and awarded bicycle retailer excellence. You can view the complete winner list here. The 2022 program will launch in April 2022.
The Bicycle Retailer Excellence Award is one of many programs spearheaded by the NBDA in the pursuit of strengthening the specialty bicycle retailer and leading bicycle retail to excellence. The 2021 Bicycle Retailer Excellence Award program is made possible by generous support from sponsors Specialized Bicycle Components, PeopleforBikes Ride Spot, Quality Bicycle Products, SmartEtailing, Marsh & McLennan Insurance, Locally, and Outdoor Industry Jobs. Bicycle Retailer & Industry News is the official media partner of the Bicycle Retailer Excellence Awards.
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About the National Bicycle Dealers Association (NBDA)
The National Bicycle Dealers Association (NBDA) has been here since 1946, a nonprofit organization representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. Learn more about the benefits of being a member and join now.