The National Bicycle Dealers Association (NBDA) has announced the 2023 winners of the Retailer Excellence Awards (REA). 82 retailers from North America have been awarded this recognition in levels of Platinum, Gold, Silver, and Bronze. These levels were based on application score and online presence, including website and social feeds.  In addition, the 2023 program featured an elevated award tier, the President’s Award, in which 5 retailers were awarded with this high level of distinction.

Retailers that earn the distinction of Bicycle Retailer of Excellence, the most significant credential of its type for independent bicycle dealers, receive an official certificate, marketing signage for their shop, and digital marketing materials for their websites and social media.

Retailers will be recognized for their retailer excellence in a virtual ceremony open to retailers, industry suppliers, and consumers to be held via zoom on July 13^th, 2023, at 7pm EST.  Those being recognized are encouraged to invite their staff, vendors, and rider communities to celebrate in their achievement. The award presentation will be available post event for viewing via the NBDA Youtube Channel. In addition to the Excellence Award Winner Announcements. a few other presentations will be made;  the recipients of the People’s Choice Award, in which riders voted for their local retailer, will be congratulated and the NBDA will welcome association partner HLC to the stage to award several scholarships to winning retailers for NBDA memberships.

“The Excellence award program is our way of symbolizing to riders and communities these retailers that rank on the highest level of achievement”, said NBDA President Heather Mason. “The 2023 applications highlighted some of the most progressive retailer excellence we have witnessed. The challenging times have brought creative strategies to retail, and we have been grateful to share these examples of excellence with the industry at large via our podcast Bicycle Retail Radio. My heartfelt congratulations and thanks to all this year’s participants. We look forward to welcoming more retailers to the program and award in years to come.”

The NBDA is grateful to SmartEtailing who provided participants and winners alike with social media assets for both the People’s Choice campaign portion of the REA awards as well as the winners recognition badge.

“The Excellence Awards Program allows us to witness and honor many diverse retailers,” stated NBDA Development Director Rachelle Schouten. “The program allows for feedback from our secret shoppers and the local retailer communities. We learn firsthand how these excellent retailers are impacting their local riders and how their excellence translates into the rider journey, qualified staff, and joyful profitable entrepreneurship. We could not be prouder of this year’s recipients.”

2023 marked the eleventh year the NBDA highlighted and awarded bicycle retailer excellence. You can view the complete winner list here. The 2024 program will launch in Spring 2024.

The Bicycle Retailer Excellence Award is one of many programs spearheaded by the NBDA in the pursuit of strengthening the specialty bicycle retailer and leading bicycle retail to excellence. The 2023 Bicycle Retailer Excellence Award program is made possible by generous support from sponsors Ascent 360, Quality Bicycle Products, SmartEtailing, Marsh & McLennan Insurance, JBI, and Unified Bike Co.

About the National Bicycle Dealers Association (NBDA)

The National Bicycle Dealers Association (NBDA) has been here since 1946, a nonprofit organization representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. Learn more about the benefits of being a member and join now.