Partner with the NBDA to Reach Thousands of Retailers Across North America

The National Bicycle Dealers Association (NBDA) is the trusted voice of specialty bicycle retailers, representing over 800 retailers (with 1,200 locations), 200 suppliers, and 100 individuals across North America. As a partner, you’ll gain unparalleled access to the largest network of passionate, dedicated retailers in the cycling industry.

Why Partner with the NBDA?

Joining the NBDA means connecting with a vibrant, engaged community of retailers and forming valuable, lasting partnerships that drive business growth. Whether through membership, advertising, sponsorship, or collaborative educational initiatives, the NBDA provides countless ways for your brand to get in front of the retailers shaping the future of cycling.

Membership Opportunities for Industry Partners

The NBDA welcomes the support of suppliers, media, event production companies, tour operators, sales reps, advocacy organizations, and other vendors aligned with the specialty bicycle trade. By becoming an Associate Member, you’ll show your commitment to the health and success of independent bike shops while gaining exclusive access to programs and opportunities to connect with retailers.

Associate Membership Benefits

As an Associate Member, you’ll enjoy these valuable perks:

1. Visibility: Your company name/logo listed on our website and featured in newsletters and social media.
2. Educational Opportunities: Host webinars, share educational content, or be a guest on Bicycle Retail Radio.
3. Engagement: Participate in our monthly Supplier and Association Member Mingle Events and network with retailers.
4. Promotions: Offer exclusive perks or discounts to NBDA members to build stronger relationships.
5. Exposure: Contribute articles to our blog, Outspokin’, or participate in Retailer Summits and P2 Workshops.
6. Discounted Research: Receive free or discounted access to NBDA reports and insights.
7. Advocacy Panels: Join panels focused on e-bike safety, growing ridership, or retailer-supplier best practices.
8. Sales Support: Access our active Sales Representative Database to connect directly with retail partners.

Additional Opportunities to Elevate Your Brand

Advertise on Bicycle Retail Radio

Get your message directly to specialty retailers through our popular podcast, hosted by NBDA President Heather Mason. With an audience that has steadily grown since 2019, our listeners are dealers and retailers eager to scale their businesses. Whether through a personalized ad or as a featured guest, Bicycle Retail Radio is a unique opportunity to connect with retailers where they’re at.

Advertise in Our Newsletter

Our newsletter reaches 15,000 subscribers weekly, delivering high-value content to an engaged audience every Friday. With exceptional click-through rates, it’s the perfect place to showcase your brand.

Promote Your Brand at Key Events

Align your brand with NBDA-hosted events like the Retailer Summits, P2 Workshops, or Retailer Excellence Awards. By sponsoring or partnering with us, you’ll gain visibility among the industry’s top retailers and thought leaders.

Download Resources to Get Started

• Partnership and Sponsorship Overview
• Bicycle Retail Radio Rate Sheet
• Advertising and Event Sponsorship Guide

Join Us in Supporting the Future of Cycling

By partnering with the NBDA, you’re not only promoting your brand—you’re strengthening the foundation of the specialty bicycle industry. Together, we can create a thriving, innovative future for cycling businesses across North America.

Ready to Partner?
Contact us today or download our partnership documents to explore how we can help you connect with the retailers that matter most.