Pedaling Partnerships: How NICA and Retailers Can Shape the Next Generation of Riders

In this episode, we’re thrilled to welcome Amanda Carey, President of the National Interscholastic Cycling Association (NICA), to explore the powerful ways NICA and local bike retailers can work together to inspire and support the next generation of cyclists.

NICA’s programs are bringing thousands of youth into the sport, and this conversation will give bike shop owners a deeper understanding of how they can join this movement to grow ridership, drive in-store traffic, and build loyal relationships with young riders and their families.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.