Pedaling Prosperity: Growing Profitability Through Youth and Family Categories in Specialty Bicycle Retail

Originally aired on 9/5/24.

Topic: Highlighting the significant impact of cultivating youth and family engagement in the cycling community this session will dive into practical ways IBDs, Brands, and Advocates can foster inclusive programs for youth and families that will ultimately drive sustainable business growth, enhance customer loyalty, and promote lifelong cycling habits.

Presented by: Scott Fitzgerald- Founder & CEO Pedal Kids USA / Buddy Pegs Family Bike Shop- Mission-driven to make the world a better place for future generations through outdoor family adventure, whose current focus is on building and growing youth and family bicycle participation through innovative approaches. Top 100 Bicycle Retailer, a stint as Mayor of Victor, ID, Executive Director of a local entrepreneur supporting non-profit, and a member of the faculty at Thaden School in Bentonville, AR are among the experiences that enrich his entrepreneur DNA and passion for change making.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.