Our guests today are Derek Paulson, director of finance and supply planning and George Lee, head of sales at Rad Power Bikes. Rad has a rich history in the e-bike space. 16 plus years of innovation sets the brand apart. It’s why they are an undisputed industry leader.

In this conversation today, we chat about the company’s history, current sales channels focus, current e-bike landscape, trends, and tips. Lots here, including why you as a retailer should consider becoming a rad power bikes dealer.

I hope you enjoy it. Such a great time to have George back on the podcast and get to know Derek as well. Enjoy.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.