Powering Up: Bosch’s Training & Innovations to Drive Retail Success in 2025

This episode’s guest is Stephen “Phunky” Proffitt, Bosch’s expert in Service and Training, for an exclusive deep dive into the latest in e-bike education, service insights, and MY25 innovations.

In this episode, Stephen shares how Bosch’s robust training programs—both in-person and online—are designed to equip bicycle retailers with the skills and knowledge to excel in a rapidly evolving industry. Discover what’s new in Bosch’s MY25 product line, including the latest CX drive units and collaborations with brands like Santa Cruz, and learn how dealer feedback directly influences Bosch’s product development.

This episode is packed with valuable takeaways to help retailers stay ahead in the e-bike space and create exceptional customer experiences. Tune in to learn how Bosch’s commitment to education and innovation can empower your shop to succeed.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.