$429.00
The 2017 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2016 calendar year and includes projections from retailers about their views of the market.
Many key aspects of bicycle retailers are covered in-depth, including the location and size of the store, product category mix, brands carried, marketing, technology, and challenges in business.*
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The 2017 edition of the NBDA Specialty Bicycle Retail Study presents an in-depth profile of the retail marketplace in the United States. It covers the 2016 calendar year and includes projections from retailers about their views of the market.
Many key aspects of bicycle retailers are covered in-depth, including the location and size of the store, product category mix, brands carried, business financials and performance, marketing, bike share systems, mobile bike services, technology, advocacy, and challenges in business.
Business confidence questions cover such areas such as supplier relations, protected market areas, mass merchants, mail order, employee issues (including wages), and competition from the Internet and mail order.
The U.S. Specialty Bicycle Retail Study was conducted in the first quarter of 2017 and released in June 2017. A random sample of approximately 1500 specialty bicycle retailers were invited to participate, and the study is based on 332 usable surveys. The report is 250 pages long, including extensive charts and graphs. It is available only as a PDF file. The research was conducted by the Gluskin Townley Group for the NBDA.
Non-members may purchase the report for $429. Members of the NBDA may buy at the discounted price of $149. Older studies are listed in the on-line catalog and are available for a reduced price.
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