Project Bike Tech – Opportunites for Retailers

Project Bike Tech is creating the workforce for the future. We know retail is tough and that you need every tool in the box to continue to make your business grow and prosper. Mercedes Ross, having consulted with hundreds of bicycle retailers and the outdoor industry over the last 30 years is now the executive director of Project Bike Tech, which teaches high-school level bicycle mechanics classes in 12 schools in seven states.  We’re changing student’s lives and giving you an opportunity to get involved in your community and help your business in the process.  

Project Bike Tech (PBT) uses bicycle education as a conduit to teach core academics, enhance lives, create career opportunities, and inspire new generations to be passionate about bikes and sustainability. It is the only program of its kind in the country and it is the on-ramp for young adults to develop a life-long engagement with the bicycle lifestyle while learning key academic concepts.  Students leave our course also knowing the basics of portfolio and project building, resume writing, and interview tactics as well as the fundamentals of retail.  

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.