Raise Your Bottom Line

Hi all,

So, I’ve been thinking (uh-oh, I know).

Innovation is such a great word and an action that we all take throughout our lives, knowingly or not.

Be it a mundane task such as finding a more effective and efficient way to get from point A to point B or as impactful as making a small change in our daily lives that improves our health, fitness, or outlook on life. Change is everywhere and it is necessary.

Throughout my career, innovation has taken many forms. Understanding the impact that the in-store experience brings to the customer, manufacturing efficiencies without sacrificing quality, new product development, and so on. While there is a sizeable gap between retail, factories, and the products they produce they all also share one thing in common: meeting the customer where they are at while delivering the vision they see of themselves as a cyclist. I am certain most of you feel the same.

Nothing is perfect, though, and for every success there was a near equal amount of failures. At its most basic level, this is innovation: learning from one’s mistakes. One of the most impactful things I see in the P2 Groups is retailers coming together to share their wins or losses and then working together to innovate solutions that can work for their stores, in their markets.

So, my question to you is, are you innovating everyday and how?

If not, it may be a good time to identify a place where change is needed and act upon it. It’s proven that the P2 Program can help with this. As a matter of fact, a sampling of P2 Members shows that their gross margins grew on average of 3.78% in 2025 vs 2024. Members have also seen their operational expenses as percentage of gross sales improve by as much as 6.8% over the same time period. Profitable and efficient.

Feel free to reach out if you’d like to discuss innovation in your business and how the P2 Program can help or if you just want to talk about executing crazy ideas.

Keep riding!

Bill Miller
P2 Coordinator, National Bicycle Dealers Association
Phone: 608-628-8048 | Email: bill@NBDA.com
Web: www.NBDA.com
3972 Barranca Pkwy, Ste J-423, Irvine, CA 92606

Sign up now for the P2 Trial and see the results for yourself.