REA 2025 Virtual Winner Recognition Event

The NBDA Retailer Excellence Award (REA) celebrates diversity and excellence in bicycle retail. 2025 Participants were challenged to increase KPI’s, get staff energized, organize events, get riders in the door, ask individual communities for feedback, and get in the news- all focused-on crushing goals and being excellent.

The NBDA is thrilled to celebrate their successes in this virtual event featuring retailer spotlights, sponsor messages and more!

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.