RIDES: Ride It Daily Extended Service

Extended Service Program

Additional Revenue. Customer Satisfaction. Customer Retention.

The NBDA is proud to partner with Ensure Protect so that we can offer their Ride It Daily Extended Service (RIDES) warranty program to our retailer members in the USA. NBDA retailer members simply contact us to enroll in the program, and then you can offer this exceptional coverage to your customers directly.

Why Choose RIDES?

By offering this service to your customers, you can give them peace of mind that their new bike is covered should anything go wrong. As a retailer, this extended warranty is also an opportunity for you to add additional revenue to each bike purchase without stocking additional inventory, and to create a lasting relationship with new bike buyers as they’ll be more likely to return to you for all of their service needs.

Types of Plans Provided

Coverage is available for two or three years from the purchase date, and consumer pricing varies based on the retail value of the bike and the plan selected. Options include:

  • Replacement Plan – covers one-time replacement part costs on non-consumables
  • Repair Plan – covers 100% of the parts and labor if any part of the bike fails
  • Repair & Maintenance Plan – covers 100% of the parts and labor if any part of the bike fails plus maintenance for each year extension

To view full plan and pricing details, please download the RIDES program brochure.

Contact us for more information or to sign up!

NBDA LogoThe NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.