How to Run a Profitable Bike Shop

Running a profitable retail store is the goal. It’s also difficult—just consider the churn today in retail outlets. Many try; many fail. Somewhere in the middle are a majority who get by and a smaller percentage who generate solid profits. Even the definition of what’s profitable can be up for debate. Partnerships, business structures, salaries, and where to apply the profits play into the profitability equation.

This eBook written by David DeKeyser will help you analyze your business and determine how you are currently doing and how to run a profitable bike shop.

David DeKeyser and his wife Rebecca Cleveland owned and operated The Bike Hub in De Pere, Wisconsin, for nearly 18 years. In 2018, they sold the business and real estate to another retailer based in a nearby community. David now writes the Positive Spin series on Bicycle Retailer and Industry News and he writes articles for the NBDA’s blog, Outspokin’. David also provides business consulting through the NBDA’s P2 Consult Program.

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.