Selling Socks

It’s DeFeet Socks! Most everyone has owned a pair at one point! You likely have some in your sock drawer now!! Heck, I remember my favorite pair of DeFeet socks from the 90’s! They had a logo on that short 3″ ankle that looked like Burger King but read “Big Ring King.” I wore them constantly! Just to think back when those 3″ cuff heights were the norm!

Guess what?!This episode’s guest is Shane Cooper, Founder, President, and Chief Sockologist at DeFeet International. Founded in 1992 DeFeet has become the world’s leading cycling sock.

Known for quality, innovation, and style they are always in the hunt for success. This conversation is insightful, we give the listener more into the history of DeFeet, what’s worked & what hasn’t, what trends are here to stay, and what trends have come and gone….like those 3″ ankle socks!?…..Tune-in as Shane shares retailer tips for sock sale success.

 

The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.