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The Serotta International Cycling Institute provides comprehensive certification in bicycle fit services.

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Why does Serotta offer comprehensive certification bicycle fit?

Comprehensive certification in bicycle fit is an opportunity to provide a valuable service to your customer and remain competitive in an ever-changing retail landscape. Serotta also strongly believes that bike fit belongs to everyone in the industry and can be performed with a brand agnostic methodology. They want to cultivate “practitioners” of bike fit, individuals who can collect data on each athlete, and make informed decisions about rider position confidently. 

Who needs a bike fit?

Everyone who rides a bike should get a comprehensive bicycle fit! Whether you are a recreational rider or a serious racer, your bicycle must fit you. Like your cycling shoes and shorts, your bike must fit properly for you to be comfortable, perform well, and prevent injuries. With a comprehensive fit, every cyclist will have a better experience.

What is the perfect fit?

The perfect fit is comfortable. It facilitates the efficiency of movement and the ability to generate power and speed. In the proper position, on the right bike, you can effectively balance, stabilize, and easily handle it. Collectively, this culminates in the ultimate biomechanical marriage of cyclists and machines.

How is the perfect fit achieved?

By applying the most up-to-date evidence-based principles of bike fit, using a standardized and easily repeatable method, a “perfect fit” is about the education and skill of the fitter to use whatever tools at their disposal to tease out the best position for that athlete at that time. The incredible array of technology available to fitters should augment their skills instead of driving the fit. The perfect fit is based on the rider’s unique history, current physical concerns, and biomechanical interaction with the bike. SICI certified bike fit professionals will work with you to achieve a position that allows you to meet your goals while considering your abilities and limitations.

Where can you get the perfect fit?

Look for SICI certified bike fit professionals in your area by searching their directory. They are the longest-running fit school in the country, so there is likely to be someone in your area who has the training and expertise to make sure you get the most from your cycling experience.

Class discount:

NBDA members get 10% off Serotta’s level II class after the completion of the online prerequisite course. Use Discount code “nbdasici10″ at check out.

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The NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.

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