In this episode, NBDA President Heather Mason sits down with Chase Wagstaff, founder of SNO-GO, to dive into the story behind the innovative snow bike company.

They discuss the origins of SNO-GO, its growth in the U.S. market, and the unique ways the company collaborates with bicycle retailers. Chase explains how partnering with SNO-GO can help retailers diversify their product offerings during the off-season and increase rental revenue.

Whether you’re looking for new sales opportunities or simply curious about the snow bike industry, this episode offers valuable insights for retailers eager to grow year-round.


NBDA LogoThe NBDA has been here since 1946, representing and empowering specialty bicycle dealers in the United States through education, communications, research, advocacy, member discount programs, and promotional opportunities. As shops are facing never-before-seen circumstances, these resources offer a lifeline. Together, we will weather this. We at the NBDA will not waver in our commitment to serving our members even during this challenging time—but we need your support.

Now is the time to become a member as we join together to make one another stronger. Whether you’re a retailer or an industry partner, your membership in the NBDA is one of the best investments you’ll make this year. 

Learn more about the benefits of being a member and join now.