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Summit Series 2025: Uniting to Shape a Diverse Workforce in Cycling

How can the cycling industry attract, support and develop more women?

This game-changing event for the cycling industry will gather senior leaders, HR professionals, communications experts, and decision-makers to address the gender equity gap in the cycling workforce.
This first event in the Summit Series aims to drive the cycling industry toward greater inclusivity. The industry is committed to implementing change, but this event will equip attendees with the tools, knowledge, and data to create tangible, sustainable impact. It’s a way for anyone to learn first-hand how to recruit and retain women within their organizations and the wider industry. (Hosted by Outside Advice, in partnership with Cycling Industries Europe Women in Cycling Expert Group, and BikeBusinessHUB.)


Summit Series 2025 Highlights

A unique lineup

Expect to be inspired by leading voices in sport, diversity, and workforce development. Julie Cornelius of World Ride will showcase her work developing a network of female mountain bike guides in unexpected places.

Claudia Glass, founder of Swijin, will explain the value – social, economic and cultural – of real representation in product development.


Panel Discussion presented by SRAM

We’ll learn how SRAM has developed a talent pipeline for women in engineering, helped launch new careers and increased the number of applications for technical roles from women.


Inclusivity in Sport

Laura and Chris Marsh, co-Founders of Moi Outside cafe and long time sport industry experts, will present a case study with valuable insights about how to foster inclusivity and community through sport.


Workshops & Breakout Sessions

We’re hosting a series of collaborative sessions to develop and share strategies for workforce diversity.

The Summit Series empowers industry professionals with the knowledge and resources to create real change in their workplaces and communities. We’ll give every attendee a clear understanding of the importance of gender equity and improving recruitment and retention.

Hosted in a cycling paradise

We are hosted by the Zoerty Hotel in Mallorca, a charming venue where attendees can explore Mallorca’s breathtaking beauty firsthand. There’s great riding right from the door, and a daily menu of authentic local Mallorcan cuisine.

Register now

Registration for the Summit Series 2025 opens 13 January 2025. Don’t miss your chance to be part of this transformative event. Visit HERE to register today and secure your spot among industry leaders who are committed to shaping the future of cycling.


For more information on the Summit Series 2025, please contact:

April Marshke
april@Outside-Advice.com
+41 76 383 1289
www.summitseriesevent.com