Welcome to NBDA Retailer Summit West

March 25, 2025 | Las Vegas, NV | World Market Center

Ready to take your business to the next level? The 2025 NBDA Retailer Summit West is your opportunity to engage with over 150 of your peers, all driven by a shared goal—supporting each other and driving profitability through collaboration. This full-day event will be packed with insights, strategies, and best practices designed specifically for independent bicycle retailers.

What You Can Expect:

Inspiring Keynotes: 10 of the top retailers in the industry will take the stage, each delivering a 30-minute presentation packed with their best business tips and advice to help you succeed in today’s market.

Hands-On Breakout Sessions: Dive deeper into key topics with your peers. These collaborative group sessions will provide the chance to problem-solve, share experiences, and leave with actionable strategies to boost your net profit in 2025.

Networking Opportunities: Connect with like-minded specialty retailers who are as passionate about the industry as you are. Build lasting relationships that will support your business well beyond the event.

Why Attend? The NBDA Retailer Summit West is designed to foster unity, mindfulness, and community among specialty retailers. This is more than just a conference—it’s a chance to learn from the best, collaborate with peers, and return to your business with renewed energy and fresh ideas. Together, we can shape a stronger, more profitable future for the bicycle retail industry. Register Today!

Summit West Ticket Info

Retailer $180 – each additional person – save $25 per ticket!
NBDA Retailer Member $150 – each additional person – save $25 per ticket!
Supplier, Provider, Advocate, and Individuals – $300, each additional person – save $25 per ticket!
NBDA Supplier, Provider, Advocate, and Individual Members – $250, each additional person – save $25 per ticket!
General Admission Ticket includes- Main Stage Sessions, Summit Breakout Sessions, Invite Only Events, After Hour Events, Swag Bag

**Note** To take advantage of special NBDA Member Pricing, please login to your member account on the NBDA website, before ordering your tickets, once tickets are selected price will update to reflect the discount.

See you in Las Vegas

Don’t miss out on this opportunity to be part of the conversation that will shape the future of our industry. Join us on March 25, 2025, in Las Vegas, and become part of a powerful community of specialty retailers, all working towards success.

Summit Breakout Sessions

Smaller breakout sessions with featured speakers taking part in actionable discussions aimed to dive deeper into each topic

Main Stage Presentations

Opening and Closing Keynotes, Captivating Retailer Speakers, Interactive discussions.

Networking

Connect with Speakers, Live Music, Build Relationships, Exclusive Activities, Group Rides, Space to Converse

Recumbent & Adaptive Cycling Breakout Session

Join us for an exclusive 60-minute breakout session following the NBDA Retailer Summit, dedicated to the impactful Recumbent and Adaptive cycling segment.

This optional event is a unique opportunity for retailers and suppliers to connect, share insights, and discover new ways to serve cyclists with diverse needs. Expand your knowledge, grow ridership, and learn how catering to adaptive and recumbent cyclists can unlock new revenue streams.

Let’s inspire action, foster community, and drive growth together in this powerful area of the cycling industry!

Elevating the Canadian Cycling Retail Environment

Join us for a dedicated 90-minute evening session at the NBDA Retailer Summit focused on the unique challenges and opportunities within the Canadian cycling retail industry. This exclusive gathering is an unmissable opportunity for Canadian retailers and suppliers to connect, learn, and inspire each other toward growth. The agenda includes insights from NBDA President and Board Member Andrew Feenstra, an industry panel on the state of the Canadian market, top tips from retailers and suppliers, and an open discussion on key challenges. The evening wraps up with networking to foster new connections. Let’s come together to fuel success and innovation across the Canadian cycling landscape!

NBDA Retailer Summit West 2025 Speakers

Steven Morganstern

Owner, Bicycle Ranch - Tucson, AZ

Wayne Souza

Owner, Conte’s Bicycle - Multiple Locations, East Coast

Paul Tobio

NBDA Board Member/ Owner Rider Bikes

Jenny Moore

Co-Owner, Moore’s Bicycle Shop - Hattiesburg, MS

David Conte

Owner, Conte’s Bicycle - Multiple Locations, East Coast

Woody Smith

Owner Bike Mart - Multiple Locations, TX

Brad Hill

Goodales - Nassau, NH

Mickey O’Brien

Laid Back Cycles - Sacramento, CA

Monday March 24th, 2025

7pm- 9pm- NBDA P2/ Speaker VIP Event

By invitation only join NBDA P2 Members, Summit Speakers, Sponsors and other VIPs for a cocktail reception networking event at an exclusive location near downtown Las Vegas

Tuesday March 25th, 2025

7:00 am - 8:00 am | Registration & Networking

NBDA Retailer Summit Event Registration Open
7am- 8am- Coffee Hour Networking Session

8:00 am - 8:45 am | Keynotes

The room comes alive as we celebrate connecting in Las Vegas

8 am- 8:10 am- Heather Mason- NBDA President
- Keynote- Welcome to Inaugural NBDA Retailer Summit West
  - Heather Mason, NBDA President shares the organization’s vision for leading retailers to excellence and the vital role the industry and summit event play in fulfilling their mission.
8:10 am- 8:15 am- Jim Kersten- CABDA Expo
- Welcome to Las Vegas- CABDA West!
8:15 am- 8:30 am- Paul Tobio- NBDA Board Member/ Owner Rider Bikes
- Keynote- Summit Gold Standards. NBDA Board Member, Paul Tobio addresses attendees on summit excellence standards, including the importance of participation in both large and small group sessions and the substance and value to gain from the networking sessions.
8:30 am-8:45 am- 8 Selected Attendees
- Keynote- Start with the Why- Meet the brands and suppliers that support Speciality Retailers and what attending this event means to them.

8:45 am - 9:15 am | General State of the Industry Discussion

Group Viewpoints- Bigger challenges need bigger insights. NBDA President Heather Mason leads summit attendees in a powerful interactive conversation. This experience forces the question, where are we now, and how should we look to the future?

- Profitability Challenges
- Change in Consumer Preferences
- Supplier Relationships
- Service Center Optimization
- Fueling e-bike sales
- Growing Ridership

9:15 am - 10:30 am | Direct from the Retailers

Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This 75-minute session highlights 4 unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break.

Speaker Brad Hill- past owner, Goodales- Nassau, NH
- The Importance of Attending Trade Shows
Speaker Tim Krone- owner Pedal, Kalamazoo, MI
- Inventory and Product Mix- Tim Talks about Inventory
  - Fifteen years ago Tim Krone had a very rudimentary understanding of inventory and inventory accounting. After many semesters attending the schools of P2 and hard knocks, Tim is happy to share how he got inventory under control and performing.
    - GMROI
    - Margin
    - Turns
    - Category and a category tree considerations
    - Value
    - Space requirements
    - Thinking about turns in a way that means something to you
    - Turns as turns (because I’ve done this for a while)
    - Turns as days of stock
    - Tools
    - Max $$ per category
    - Focus products
    - Preseason = bad for GRMOI
    - Purchase by category, not by brand
    - Discipline
Speaker Wayne Souza- owner Contes Bicycle, Multiple Locations, East Coast
- Staffing and Payroll- “The Thorn in the Lion’s Paw” … How the PWFA, ADA, Pump Act, EEOC, OSHA, DOL, FTC, Non-Competes, Pay Transparency and other “things” apply to your store
Speaker Jenny Moore- Co-Owner- Moore’s Bicycle Shop- Hattiesburg, MS
- Opportunities for The Business- Re-cycled Profits – the opportunity to help save the planet and get more butts on bikes while getting paid.

10:30 am - 10:45 am | Networking break

Attendees are urged to connect with sponsors in the sponsor zone.

10:45 am - 12:00 pm | Direct from the Retailers

Heard it here first- Learn firsthand from successful retailers sharing their strategies and best tips for profitability. This 75-minute session highlights 4 unique retailers who are charging forward during these challenging times. Take notes and be ready to ask questions during an upcoming networking break.

Speaker “Woody” Smith- Owner Bike Mart- Multiple Locations, TX
- Focus Service- Efficiency, Opportunities and Revenue Expansion – Top strategies for maximizing service center efficiency, identifying new revenue opportunities, and expanding profits. Woody shares practical tips for streamlining operations, improving customer satisfaction, and driving sales growth in your service department.
Speaker- Steven Morganstern owner Bicycle Ranch- Tucson, AZ
- Growing the Business and Brand Awareness through Community Involvement – actively engaging in the local cycling community fosters personal connections with customers. By supporting advocacy efforts, youth cycling, grassroots racing, and philanthropic clubs, the retailer becomes a trusted and memorable part of the community, driving customer loyalty and brand recognition.
Speaker TBD
- Personal Planning Time and Happiness
Speaker- David Conte owner Contes Bicycle, Multiple Locations, East Coast
- Opportunities for The Business- Create your own margin Opportunity – Learn about the ins and outs of Conte’s Protection Plan which provides enhanced margins by using the tools and personnel you already have within your store…

12:00 pm - 1:00 pm | Networking Lunch

Enjoy this time to head out and grab lunch or network with attendees.

1:00 pm - 2:30 pm | Summit Breakout Sessions

Featured Retailers from this morning’s session will guide deeper conversations on specific topics with smaller groups of summit attendees. These smaller groups are designed to stimulate deeper thinking and produce actionable takeaways for all attendees. The afternoon will feature attendees moving from speaker to speaker navigating the conference center room.
- 1:00 pm- 1:10pm- Main Stage Breakout Introduction
- 1:10 pm- 1:30 pm- Session 1
- 1:30 pm- 1:50 pm- Session 2
- 1:50 pm- 2:10 pm- Session 3
- 2:10 pm- 2:30 pm- Session 4

2:30 pm - 2:50 pm | Networking break

2:50 pm - 4:20 pm | Summit Breakout Sessions

Featured Retailers from this morning’s session will guide deeper conversations on specific topics with smaller groups of summit attendees. These smaller groups are designed to stimulate deeper thinking and produce actionable takeaways for all attendees. The afternoon will feature attendees moving from speaker to speaker navigating the conference center room.
- 2:50 pm- 3:00 pm- Main Stage Breakout Introduction
- 3:00 pm- 3:20 pm- Session 5
- 3:20 pm- 3:40 pm- Session 6
- 3:40 pm- 4:00 pm- Session 7
- 4:00 pm- 4:20 pm- Session 8

4:20 pm - 4:30 pm | Networking break

4:30 pm - 4:50 pm | Final Group Discussion on Strategies 2025

Group Viewpoints- Attendees share their biggest takeaways, best ideas and action items they are poised to move on upon return to their business.

4:50 pm - 5:10 pm | NBDA Retailer Excellence Awards 2025

Celebrating Excellence – The Retailer Excellence Award (REA) Program—is an intensive 3-month masterclass dedicated to helping bicycle retailers achieve operational excellence! Uniting peer learning, KPI tracking, community engagement, and staff feedback, this prestigious award showcases the retailer’s commitment to business acumen, customer engagement, and community impact. NBDA President Heather Mason will announce the 2025 Recipients.

5:10 pm - 5:25 pm | Closing Keynotes

5:10 pm- 5:20 pm
- Keynote- NBDA Board Member- Best Practices
  - Supplier and Retailer Relationships- The Importance of communication and connectivity.
5:20 pm- 5:25 pm
- Closing Keynote – Heather Mason- NBDA President
  - Celebrating as One.

5:25 pm - 5:45 pm | Networking Open Time

Continue the Conversations with Attendees as you wish

5:45 pm - 5:50 pm | Welcome to the Recumbent & Adaptive Cycling Breakout Session

NBDA President Heather Mason shares a warm welcome and the purpose for this dedicated time

5:50 pm- 6:00 pm- The Importance of this Session

More info coming soon…

6:00 pm- 6:10 pm | State of the Recumbent and Adaptive Industry Panel

NBDA President Heather Mason addresses a panel of Industry members and retailers in this powerful conversation. Supply updates, retailer traffic, best practices and more.

6:10 pm - 6:20 pm | Direct from Retailers

Retailer TBD

6:20 pm - 6:30 pm | Direct from Retailers

Speaker – Mickey O’Brien- Laid Back Cycles, Sacramento, CA
- Unlock the potential of recumbent trikes to drive new revenue and reach untapped markets, regardless of economic conditions.

6:30 pm - 6:45 pm | Biggest Challenges and Moving Forward: Open Discussion

Group Viewpoints- Attendees share their biggest takeaways, questions, best ideas and action items they are poised to move on upon return to their business.

6:45 pm - 6:50 pm | Closing Remarks – NBDA President

Building on a Strong Foundation

6:50 pm - 7:00 pm | Networking

Continue the Conversations with Attendees as you wish

7:00 pm - 7:05 pm | Welcome to the Summit Canadian Focus Evening Event 🇨🇦

NBDA President Heather Mason shares a warm welcome and the purpose for this dedicated time

7:05 pm - 7:15 pm | Overview of NBDA Programs and Activities in Canada – Andrew Feenstra, NBDA Board Member

NBDA Board Member Andrew Feenstra, owner Cyclesmith, provides a look into the work the NBDA is doing to support its Canadian Community including programs, activities, and more.

7:15 pm- 7:50 pm | State of the Canadian Industry Panel

NBDA President Heather Mason addresses a panel of Industry members and retailers in this powerful conversation. Supply updates, retailer traffic, best practices and more.

7:50 pm- 8:00 pm | Direct from Retailers – Canadian Retailer

Canadian Retailer TBD

8:00 pm - 8:10 pm | Direct from Retailers – Canadian Retailer

Canadian Retailer TBD

8:10 pm - 8:20 pm | Direct from Suppliers– Canadian Supplier

Canadian Supplier TBD

8:30 pm - 8:50 pm | Biggest Challenges and Moving Forward: Open Discussion

Group Viewpoints- Attendees share their questions, biggest takeaways, best ideas and action items they are poised to move on upon return to their business.

8:50 pm - 9:00 pm | Closing Remarks – NBDA President

Building on a Strong Foundation

9:00 pm - 9:15 pm | Networking/Summit Close

Continue the Conversations with Attendees as you wish.

Additional Information / Venue / Travel / Lodging

Event Venue Hotel Deal Local Airport CABDA West Who’s Attending

Welcome to Las Vegas, Nevada

Event Venue:

The World Market Center in Las Vegas is a premier event venue known for its modern design, state-of-the-art facilities, and convenient location. Situated just minutes from the famous Las Vegas Strip, this world-class center offers a spacious, comfortable environment for expos and trade shows. Attendees at the World Market Center can enjoy easy access to dining, entertainment, and accommodations, making it an ideal destination for both business and leisure. Its cutting-edge infrastructure and central location make it a perfect setting for engaging, high-impact events like the NBDA Retailer Summit West and CABDA Expo West.

World Market Center

Address: 475 S Grand Central Pkwy #1615, Las Vegas, NV 89106

Phone:(702) 599-9621

Welcome to Las Vegas, Nevada

Lodging Accommodations:

The Plaza Hotel and Casino– The Plaza Hotel & Casino combines history and a vintage Rat Pack attitude with modern styling and personal customer service to offer guests the ultimate Vegas experience. From well-appointed rooms, delicious dining options, and relaxing rooftop pool to the energy of its casino floor, the Plaza captures the classic elegance of a vintage Vegas experience with a contemporary twist. Special Group Rates starting at $55 per night plus tax and resort fee.

CLICK to Book Here

Address: 1 N Main St, Las Vegas, NV 89101

Phone: (702) 386-2110

Welcome to Las Vegas, Nevada

Airport:

Harry Reid International Airport – 8 miles from Venue

Welcome to Las Vegas, Nevada

CABDA Expo West

CABDA The NBDA Retailer Summit is held in conjunction with CABDA Expo West. CABDA Expo West follows the Summit, beginning on March 26th and concluding March 27th. CABDA Expo West in Las Vegas is one of the premier events for bicycle retailers, manufacturers, and industry professionals on the West Coast. Held in the vibrant city of Las Vegas, this expo offers a dynamic platform for networking, showcasing the latest products, and attending valuable seminars and workshops. With a focus on education, innovation, and industry growth, CABDA West provides an unmatched opportunity to connect with peers, discover new trends, and gain insights to help grow your business. Make the most out of your time in Vegas by attending both. Free for Retailers to attend. Click to Register Now.

Welcome to Las Vegas, Nevada

Who’s Attending

Uniting Retailers, Suppliers, and Industry Advocates in conversations that will shape the future of the Industry…

Attendee
Scott Dreher
Chuck Long
Nina Long
Paul Tobio
Karen Tobio
Phil Cohen
Robert Margevicius
Wayne Souza
David Conte
Jenny Moore
Ian Rugaber
Kenneth Acklin
Steve Morganstern
Sharlynn Morganstern
Pearland Bicycles
Woody Smith`
Steven Scherck
Park City Bike & Demo
David Miller
Chris Jones
Isabelle Jones
Jason Simons
Brett Walker
Neal Anthony
Jessica Anthony
BikeLogik
Brad Hill
Peter Woolery
Jim Moss
Jamie Gruttadauria
Robert Pasin
Chris Negrete
Marc Sani
Peter Henry

Company
MSD Advisors
Freedom Bike Works
Freedom Bike Works
Ryder Bikes
Ryder Bikes
Chain Reaction Bicycles Georgia
Bicycle Ranch & Specialized
Conte’s Bicycles
Conte’s Bicycles
Moore’s Bicycle Shop
Park City Bike & Demo
Park City Bike & Demo
Bicycle Ranch Tucson
Bicycle Ranch Tucson
Pearland Bicycles
Bike Mart
Cranked Bike Studio
Park City Bike & Demo
Palo Alto Bicycles
J&J Cycle
J&J Cycle
Oregon Trail Bikes
Oregon Trail Bikes
Ride Tyler E-bikes
Ride Tyler E-bikes
BikeLogik
Goodales
Bicycle Market Research LLC
Recreation Law
Rochester Fitness + Cycling
Radio Flyer
SRAM LLC
Bicycle Retailer & Industry News
NBDA

LinkedIn
Scott Dreher
Chuck Long
Nina Long
Link to Profile
Link to Profile
Phil Cohen
Robert Margevicius
Wayne Souza
David Conte
Jenny Moore
Ian Rugaber
Kenneth Acklin
Link to Profile
Sharlynn Morganstern
Pearland Bicycles
Link to Profile
Steven Scherck
Park City Bike & Demo
Link to Profile
Chris Jones
Isabelle Jones
Jason Simons
Brett Walker
Neal Anthony
Jessica Anthony
BikeLogik
Brad Hill
Link to Profile
Link to Profile
Link to Profile
Link to Profile
Link to Profile
Marc Sani
Peter Henry

Thank You To Our Generous Sponsors

Interested in Sponsoring?

CLICK FOR MORE INFORMATION

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Welcome to NBDA Retailer Summit West

March 25, 2025 | Las Vegas, NV | World Market Center

What You Can Expect:

Summit West Ticket Info

See you in Las Vegas

Summit Breakout Sessions

Main Stage Presentations

Networking

Recumbent & Adaptive Cycling Breakout Session

Elevating the Canadian Cycling Retail Environment

NBDA Retailer Summit West 2025 Speakers

Steven Morganstern

Wayne Souza

Paul Tobio

Jenny Moore

David Conte

Woody Smith

Brad Hill

Mickey O’Brien

Monday March 24th, 2025

Tuesday March 25th, 2025

8 am- 8:10 am- Heather Mason- NBDA President

8:10 am- 8:15 am- Jim Kersten- CABDA Expo

8:15 am- 8:30 am- Paul Tobio- NBDA Board Member/ Owner Rider Bikes

8:30 am-8:45 am- 8 Selected Attendees

Speaker Brad Hill- past owner, Goodales- Nassau, NH

Speaker Tim Krone- owner Pedal, Kalamazoo, MI

Speaker Wayne Souza- owner Contes Bicycle, Multiple Locations, East Coast

Speaker Jenny Moore- Co-Owner- Moore’s Bicycle Shop- Hattiesburg, MS

Speaker “Woody” Smith- Owner Bike Mart- Multiple Locations, TX

Speaker- Steven Morganstern owner Bicycle Ranch- Tucson, AZ

Speaker TBD

Speaker- David Conte owner Contes Bicycle, Multiple Locations, East Coast

Speaker – Mickey O’Brien- Laid Back Cycles, Sacramento, CA

Additional Information / Venue / Travel / Lodging

Welcome to Las Vegas, Nevada

Welcome to Las Vegas, Nevada

Welcome to Las Vegas, Nevada

Welcome to Las Vegas, Nevada

Welcome to Las Vegas, Nevada

Thank You To Our Generous Sponsors

Interested in Sponsoring?

Address

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