“Our passion is just seeing people enjoy being out on their bikes.”

“One thing seems certain for the near term, and that is inventory levels are going to be slim, particularly if you used to just ordering as you go. You need to do some basic forecasting and get bikes on backorder now.”

“Until there is a vaccine or solid treatment discovery, social distancing, extreme cleanliness and reduced crowd sizes will most likely be a continuing reality. . The way you are operating today may very well be the new normal for potentially another 12-18 months.”