Tag Archive for: Bike Shop

Retailer Success and SRAM Field Guides

This episode’s guests are Micah Van Horn and Dan Jennings, from SRAM. SRAM excels in the bicycle industry, fostering retail success through top-notch products, education, advocacy, and unwavering passion. This conversation provides insights for bicycle retailers on how to foster success and optimize collaboration with SRAM.
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Basso and Lee Cougan – Dealer Direct Program for the US Market

Stardue Group, the holding company of Basso and Lee Cougan, has announced a dealer direct program for the US market. Stardue Group is a family-owned and managed business based in the north of Italy. All bicycles are hand made in Italy. From design and engineering to production and assembly, the entire process is controlled by the company.

Leveraging Social Media Marketing

This episode’s guest is Frances Abbott, NBDA Marketing and Content Creator. Frances has worked in marketing for the last 10+ years in a variety of B2B and D2C roles at agencies and internal agencies and is now partnered with NBDA. This episode focuses on social media tips for retailers. We hope you can take a handful of things if not at least one big idea or process change to implement in your shop.

NBDA News Hour – February 2024

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. We begin this episode with a discussion about deflation in the industry.

Zidy

At Zidy, we’re not just about managing bike shops’ customer communication; we’re all about embracing the ride, pushing boundaries, and revolutionizing the way you do business. Picture this: your bike shop, powered by the latest app in the game, designed from the ground up with an AI-first mindset. NBDA members are eligible for Zidy partner pricing.

Retailer Spotlight – Hershey Cycles

Located in the sweetest place on earth, Hershey PA, Hershey Cycles is doing things a bit out of the ordinary. A growing customer base and unique philosophy on customer relations, service, and sales this shop is one to watch.
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NBDA Bicycle Industry Retailer and Supplier Best Practices Panel Unites to Align the Industry

The National Bicycle Dealers Association (NBDA) Bicycle Industry Retailer and Supplier Best Practices Panel convened on January 16, 2024, to address global supplier and retailer working ways with discussions aimed at fostering methods to maximize industry financial health and profitability. The panel's discussions revolved around Discounts and Online Pricing, DTC Sales and Servicing, DTC Sales Assembly, Set Up and Shipping and finally, Promoting the Value of the Specialty Bicycle Retailer.

Customer Acquisition Cost: What is it and why Does it Matter to Retailers?

Customer acquisition cost is on the rise—one study says it increased as much as 222% between 2013 and 2022. Research by Ecwid by Lightspeed indicates that the trend is widespread, which means even if your business isn’t currently worried about high customer acquisition cost yet, you probably should be soon.

A Bridge Between Cyclists and Mechanics

Velotooler connects cyclists, bicycle brands, corporations, and bike fleets, with local skilled bike mechanics. Listen in and learn how they are working with Bicycle Retailers, mechanics, mobile retailers, and brands to offer quick booking, expert solutions and timely service.

Selling Socks

Known for quality, innovation, and style DeFeet is always in the hunt for success. This conversation is insightful, we give the listener more into the history of DeFeet, what's worked & what hasn't, what trends are here to stay, and what trends have come and gone....like those 3" ankle socks!?.....Tune-in as Shane shares retailer tips for sock sale success.