As we enter a new decade, technology and demographic changes are disrupting the bicycle market and will continue to drive evolution and innovation within the industry.

We are now in a technology world filled with surprising innovations that are changing the way we move. They are also changing the industry’s landscape for products, channels, and customers. It’s not evolution, it’s revolution.

“The first thing I took away from this podcast was the importance both Lisa and Laura placed on the need to engage both Women and Youth. These two groups have historically been under served or misunderstood in a very male dominated industry and sport/activity.”